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Marc Jacobs Beauty is officially returning in 2026 after a 4-year discontinuation. Coty confirmed the relaunch on May 20, 2026, and the first products go live on MarcJacobs.com on May 28, with full Sephora US and Canada availability starting June 1.
This is not the old line coming back exactly as it was. The 2026 relaunch is a fully new collection of 7 products with new names, new packaging, and new motifs – star for eyes, daisy for face, and hearts for lips.
Below is the full confirmed lineup of every Marc Jacobs Beauty product launching in 2026, with prices, shade counts, and exactly when each one will be shoppable. I will update this post with my real wear tests the moment the products ship.
I have lived through the original JSM Beauty US launch in West Hollywood and the Armani Luminous Silk 2026 reformulation, both of which are useful comparisons for what to expect. I also keep coming back to my LA no makeup makeup routine, my Rhode Pocket Blush review, and my Mary Phillips Le Skin foundation review when thinking about how a new luxury line earns its place in a real routine.
The Marc Jacobs Beauty relaunch is the official 2026 return of the Marc Jacobs Beauty makeup brand, which was discontinued in 2021. The relaunch matters because it is one of the most-requested luxury color cosmetics comebacks in recent beauty history, and it lands with a fully new 7-product collection and a new creative point of view built around star, daisy, and heart motifs. It is most useful for makeup lovers who want luxury formulas with a clear designer perspective, anyone who missed the original line, and shoppers looking for a new luxury brand at Sephora.
The short answer: Marc Jacobs Beauty officially relaunches in 2026 with 7 new products. The collection drops first on MarcJacobs.com on May 28, 2026, then as a Sephora app exclusive on May 31, and lands on Sephora.com in the US and Canada on June 1. Prices range from $26 to $42. The full lineup includes Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer, and Money Shot Highlighter Gel.
Quick Takeaways
- Marc Jacobs Beauty officially relaunches in 2026 after a 4-year hiatus.
- Seven new products, not the old lineup – all-new names, all-new formulas.
- MarcJacobs.com drops May 28, Sephora app May 31, Sephora.com June 1.
- Prices land between $26 and $42 across the full collection.
- Packaging motifs are star for eyes, daisy for face, hearts for lips.
- Sign up for Sephora Beauty Insider alerts to catch the June 1 drop.
What's In This Post
- Why the Marc Jacobs Beauty return is the biggest beauty news of 2026
- What happened to Marc Jacobs Beauty? A quick timeline
- The full 7-product Marc Jacobs Beauty 2026 lineup
- When does each product go live?
- Where to buy the relaunch
- What I am watching for at launch
- Mistakes the relaunch should avoid
- My early verdict on the relaunch
- FAQ
Why Is the Marc Jacobs Beauty Return the Biggest Beauty News of 2026?
The Marc Jacobs Beauty return is the biggest beauty news of 2026 because Coty called it one of the most-requested luxury comebacks in recent beauty history. The original brand had a cult following on Reddit, TikTok, and resale sites for 4 years after it was discontinued.
I still see weekly posts asking where to find backup Highliners and Le Marc lipsticks. Original-line products trade on eBay and Mercari at double the retail price. That kind of demand four years out is rare.
The relaunch also lands at the perfect moment in beauty. Shoppers are tired of generic minimalist celebrity brands and want formulas with a clear designer voice. Marc Jacobs has always delivered that kind of point of view.
For context on how a luxury brand launch sets the tone for an entire year, see my full JSM Beauty US launch coverage. The Marc Jacobs Beauty return is on a similar scale.
What Happened to Marc Jacobs Beauty? A Quick Timeline
Marc Jacobs Beauty launched in August 2013 as a partnership between designer Marc Jacobs and Coty Inc., sold exclusively at Sephora. The brand was discontinued in 2021 when Coty restructured its luxury beauty portfolio. The fragrance line stayed alive, but the color cosmetics business went dark for 4 years.
The discontinuation was sudden and not officially explained at the time. Editors at Allure and Byrdie wrote farewell pieces. Loyal customers cleared final stock at half off and then waited.
Coty officially confirmed the relaunch on May 20, 2026. According to coverage in WWD and Marie Claire, the new collection is a full reinvention with 7 brand-new products. It is not a restock of the old line.
The Full 7-Product Marc Jacobs Beauty 2026 Lineup
The Marc Jacobs Beauty 2026 lineup includes 7 new products across eyes, lips, and complexion. Every product has a new name and new packaging built around three motifs – star for eyes, daisy for face, and hearts for lips.
Here is the full confirmed list, with what each one is and how many shades to expect at launch.
1. Drawn This Way Longwear Eyeliner
The eyeliner is the largest shade range in the launch, with 21 colors confirmed at drop. It is a longwear formula in pencil format. The eye products carry the star motif on the packaging.
2. Born Star Eyeshadow
Born Star is a single-pan high-impact eyeshadow with 14 shades at launch. Single pans let you build your own custom palette, which is rare at the luxury tier in 2026. The star motif appears on every single-pan compact.
3. Heart On Lipstick
Heart On is the new lipstick of the relaunch, with 15 shades at drop. The bullet is heart-shaped, carrying the brand's lip motif. Expect a similar luxury price tier and creamy finish to the original Le Marc, though the formula is new.
4. Joystick Blush Stick
Joystick is a cream blush stick with 10 shades at launch. The stick format is new for Marc Jacobs Beauty since the original line never carried a stick blush. The daisy motif appears on every face product, including this one.
5. Flashes Mascara
Flashes is the new Marc Jacobs Beauty mascara, with 3 shades at drop. The 3-shade range is smaller than the original Velvet Noir range, but the new formula is built from scratch. This is the product I am most curious to test against the original Velvet Noir benchmark.
6. Legally Bronze Bronzer
Legally Bronze is a new bronzer with 8 shades at launch. Bronzer is a brand-new category for Marc Jacobs Beauty – the original line did not carry one. The daisy motif sits on the compact.
7. Money Shot Highlighter Gel
Money Shot is a highlighter in gel format, replacing the original Glow Stick approach. Gel highlighters give a wet-skin glow rather than a shimmer-heavy finish. The daisy motif appears on the packaging.
For lip and base context I keep returning to my L'Oréal Colour Riche Satin Lipstick review and my NYX Smushy Matte Lip Balm review for the drugstore floor on what crème lipstick should cost. Heart On will sit at the luxury tier, and the price-versus-performance test starts on June 1.
When Does Each Marc Jacobs Beauty Product Go Live?
The Marc Jacobs Beauty 2026 relaunch rolls out in three waves across late May and early June 2026. Each wave opens a different shopping channel.
Wave 1: MarcJacobs.com
- Date: May 28, 2026
- Channel: MarcJacobs.com only
- Who shops first: Anyone with a Marc Jacobs account, no Sephora membership required
- Why it matters: Best shot at full shade availability before stock pressure
Wave 2: Sephora App Exclusive
- Date: May 31, 2026
- Channel: Sephora mobile app only
- Who shops first: Sephora Beauty Insider members with the app installed
- Why it matters: 24-hour head start over the full Sephora.com launch
Wave 3: Sephora.com US and Canada
- Date: June 1, 2026
- Channel: Sephora.com and Sephora stores
- Who shops first: Anyone, no membership required
- Why it matters: Full launch with all 7 products and full shade ranges live at once
Where to Buy the Marc Jacobs Beauty Relaunch
The Marc Jacobs Beauty relaunch will be available on MarcJacobs.com starting May 28, 2026, then through the Sephora app on May 31, and finally on Sephora.com and in Sephora stores across the US and Canada beginning June 1, 2026. International availability outside the US and Canada has not been confirmed as of May 2026.
If you want first access, do three things this week. Sign up for the Marc Jacobs newsletter to catch the May 28 brand-com drop. Make sure the Sephora app is installed and you are logged in for the May 31 exclusive. Set a phone reminder for June 1 to catch the full Sephora.com launch.
You can also browse my full edit of beauty picks anytime in my ShopMy storefront or check my LTK shop for everything I am currently wearing and testing. I will add the Marc Jacobs Beauty pieces the moment shoppable links go live.
What I'm Watching for at the Marc Jacobs Beauty Launch
I have not personally tested the 2026 lineup yet because the products are not in hand. What I am bringing to this launch is 6 years of testing notes from the original Marc Jacobs Beauty line, which I wore from 2019 through the 2021 discontinuation.
Here are the 4 specific things I am watching for at the June 1 launch and how I will judge each product against the original benchmark.
Flashes Mascara versus the original Velvet Noir. Velvet Noir was the cult mascara that built the brand's reputation. A new mascara with only 3 shades has more pressure on each formula. I will compare against my original Velvet Noir wear-time and lash-shape notes from 2020.
Heart On Lipstick versus the original Le Marc. Le Marc had over 40 shades at peak. A new launch with 15 shades means each one has to count. I will test the new formula for the same 4 to 5 hour wear time I expected from Le Marc.
Drawn This Way Eyeliner versus the original Highliner Gel Crayon. Highliner is still the smoothest gel pencil I have ever used in 12 years of testing. A new pencil has to clear that bar to earn the luxury price tag.
Joystick Blush and Legally Bronze Bronzer as new categories. Neither blush stick nor bronzer existed in the original line. The brand has to prove these formulas belong at $32-plus, not just ride the brand-name nostalgia. My honest foundation testing framework applies to these too – formula, finish, wear, value.
Mistakes the Marc Jacobs Beauty Relaunch Should Avoid
The biggest risk for the 2026 relaunch is the shade range mismatch on day one. Heart On has 15 shades, which is generous, but Flashes only has 3 mascara shades and Born Star has 14 single-pan shadows. Selling out of the right shades in week one will hurt early reviews.
The second risk is the gap between MarcJacobs.com on May 28 and Sephora on June 1. Three days of inventory pressure could mean popular shades are gone before most US shoppers even see the launch.
The third risk is reformulating the brand DNA out of the new line. The original cult products had a specific creamy-but-locked-in chemistry. If Coty optimized the new formulas for cost or trend chasing, longtime fans will feel it on the first swipe.
For comparison on how a luxury brand handles a relaunch right, see my Armani Luminous Silk 2026 review. Armani kept the soul of the formula while improving the wear. That is the standard.
My Early Verdict on the Marc Jacobs Beauty Relaunch
Verdict: Cautiously Optimistic (Hands-On Review Coming June 2026)
Quick answer: I am cautiously optimistic about the Marc Jacobs Beauty 2026 relaunch. The 7-product launch is ambitious, the price tier is in line with the original $26 to $42 range, and the brand has a real point of view through the star, daisy, and heart motifs.
What I cannot say yet: Whether the new formulas hold up to the original Velvet Noir, Highliner, and Le Marc benchmarks. That answer lands when I have the products in hand after June 1.
Best place to buy: MarcJacobs.com starting May 28 if you want first access, otherwise Sephora.com from June 1.
Price range: $26 to $42 per product (luxury tier)
Best for: Makeup lovers who want luxury formulas with a real designer voice; anyone who missed the original line; shoppers building a new luxury rotation at Sephora.
Marc Jacobs Beauty Relaunch FAQ
When does Marc Jacobs Beauty officially relaunch?
Marc Jacobs Beauty officially relaunches in three waves in 2026. MarcJacobs.com drops on May 28, the Sephora app exclusive opens May 31, and Sephora.com US and Canada launches on June 1.
Where will Marc Jacobs Beauty be sold?
Marc Jacobs Beauty will be sold on MarcJacobs.com first, then through the Sephora app, then on Sephora.com and in Sephora stores across the US and Canada. International availability outside the US and Canada has not been confirmed yet as of May 2026.
Why was Marc Jacobs Beauty discontinued in 2021?
Marc Jacobs Beauty was discontinued in 2021 when Coty Inc. restructured its luxury beauty portfolio. The fragrance line stayed alive, but the color cosmetics business went dark for 4 years before the 2026 relaunch.
How many products are in the Marc Jacobs Beauty 2026 relaunch?
The Marc Jacobs Beauty 2026 relaunch includes 7 new products. They are Drawn This Way Eyeliner, Born Star Eyeshadow, Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer, and Money Shot Highlighter Gel.
Are the original Marc Jacobs Beauty products coming back?
The original Marc Jacobs Beauty products are not coming back exactly as they were. The 2026 relaunch is a fully new collection of 7 products with new names, new packaging, and new formulas, not a restock of Velvet Noir, Highliner, or Le Marc.
How much will Marc Jacobs Beauty products cost in 2026?
Marc Jacobs Beauty products cost between $26 and $42 per product across the 2026 relaunch. Final per-product pricing will be confirmed when each Sephora page goes live.
Is Marc Jacobs Beauty considered clean beauty?
Marc Jacobs Beauty is not labeled as a clean beauty brand. The brand competes at the luxury color cosmetics tier on formula performance, not ingredient certifications. Cruelty-free status will follow Sephora's standard animal testing policy.
What is the packaging like for the 2026 relaunch?
The 2026 packaging uses three motifs across the collection. Eye products carry a star, face products carry a daisy, and lip products are heart-shaped. The motifs unify the line and tie back to Marc Jacobs designer codes.
Will Marc Jacobs Beauty be at Ulta?
Marc Jacobs Beauty is launching at MarcJacobs.com and Sephora US and Canada first. Ulta availability has not been confirmed and was not part of the original 2013 to 2021 retail footprint.
How do I get notified when Marc Jacobs Beauty launches at Sephora?
Sign up for the Sephora Beauty Insider email list and install the Sephora app to catch the May 31 app-exclusive drop. Follow the Marc Jacobs Beauty Instagram for the official countdown. I will also update this post the day the products go live.
Should I shop MarcJacobs.com first or wait for Sephora?
Shop MarcJacobs.com first on May 28 if you want the best chance at full shade availability across all 7 products. Wait for Sephora.com on June 1 if you want to use Beauty Insider points and Sephora's return policy.
Will there be a Sephora 20 percent off discount on Marc Jacobs Beauty at launch?
The Sephora Beauty Insider Sale schedule for late spring 2026 has not been confirmed yet. Brand-new launches typically debut at full price for the first few weeks before any Sephora sitewide discount applies.
The Real Reason This Relaunch Matters
Marc Jacobs Beauty is coming back because the original line gave women permission to wear bold color without feeling costumed. That is what luxury makeup is supposed to do.
The whole point of the Layers of Beauty approach is that real confidence is built one layer at a time. A great mascara, a lipstick that holds through a long lunch, a blush that does not budge when you laugh – those are the small layers that make you feel like yourself, only sharper.
The relaunch is your chance to add one of those layers back into your routine if you wore the original line, or to start fresh with a brand that knows how to dress a face for a real life. Either way, I will be on Sephora.com at 9 a.m. PT on June 1. Set the same reminder with me.
For my full curated edit of beauty picks across price points, browse my LTK shop – everything I link, I have actually tested.